I have chosen this brief because it allows me to experiment with illustration and possibly work with screen printing. I will use this as a short 2 week brief to create innovative illustration.
The Brief:
Create a piece of design or illustration for a limited edition range of Sainsbury's shopping bags.
http://www.sainsburys.co.uk/home.htm
Existing bag design...
Sainsbury's Logo
Existing bag design commissioned for Sainsbury's by...
Paul Morrison
Michael Craig-Martin
Anya Gallaccio
Sainsbury's Illustration
Issues Sainsbury's Promote
The interactive store on the sainsburys website highlights the areas in which they are encouraging healthy eating and recycling, amongst other projects.
Facts on Sainsbury's Shopping bags
"Sainsbury’s has taken the most substantial action yet on the issue of plastic bag usage. We invite any business that would like to use its influence to make a difference to any other social or environmental issue to contact us. However, please consider the terms – substantial investment of resource, no financial return and the risk of backlash."
Eugenie Harvey Co-founder, We Are What We Do
Fizbag
'Established in 2007 by director Amanda Overland, the Fizbag product design and development team is managed by Amanda Overland herself, together with Emma Ogilvie, and Sabena Gallichan. Together we specialise in stylish, everyday, reusable shopping bags for life, and recognise the validity and practicality, of all our reusable bags being designed in house, by women, for women. We are passionate about our bags, and are always keen to develop new designs to make Fizbag even more special, and enable them to remain fresh, exciting, and extremely popular.'
'Our Fizbags are created in response to the potential banning of all plastic carrier bags. We specialise in stylish solutions to everyday problems with a twist. The main philosophy behind the design of our reusable bags for life, was to help protect the environment and wildlife through the reduced use of plastic carrier bags.'
Company Belief:
'LITTLE EFFORT, BIG DIFFERENCE'
Just 4 Fizbags should cover the average family's weekly grocery shop. This is why we offer FREE P&P on this particular purchase. The compact 'bag in a pouch' design means you can keep one in your handbag, key ring, or even in your car glove box! Our convenient and stylish lifestyle product means forgetting your 'green' bags is never a problem again!
Fizbags are VAT FREE and our bags for life cost just £3.99 each.
If you buy 4 or more Fizbags then postage and packing is FREE in the UK!
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Competitors
Marks and Spencer
Greenpeace
Greenpeace's 'little green bag' for Shopping
Cut down the number of plastic bags you use by picking up one of our handy new shopping bags with a smart design. Each bag is very durable but small enough to carry with you in your hand-bag or your pocket - just pull it out when you need to use it! Our bags are made of 100% organic cotton which is fairly traded from South India. Each bag measures 35.5 x 41cm (14 x 16")".
Organic Hemp Bag
The bag is really cute and comes with sturdy round built-in handles and is made from the finest organic hemp available, which means the bag is strong and sturdy.
“Envirosax Organic Hemp bags are printed with a rich chocolate brown vegetable ink. The Envirosax Organic
Hemp bag is packaged in a recycled cardboard box that has been printed
with organic soy-based waterless inks”.
Walmart
Out of the 3 different themes, I have chosen to design for the theme 'Sourcing with integrity.'
Definition for 'integrity.'
in⋅teg⋅ri⋅ty [in-teg-ri-tee] Show IPA
–noun
1. adherence to moral and ethical principles; soundness of moral character; honesty.
2. the state of being whole, entire, or undiminished: to preserve the integrity of the empire.
3. a sound, unimpaired, or perfect condition: the integrity of a ship's hull.
Integrity
In*teg"ri*ty\, n. [L. integritas: cf. F. int['e]grit['e]. See Integer, and cf. Entirety.]
1. The state or quality of being entire or complete; wholeness; entireness; unbroken state; as, the integrity of an empire or territory. --Sir T. More.
2. Moral soundness; honesty; freedom from corrupting influence or motive; -- used especially with reference to the fulfillment of contracts, the discharge of agencies, trusts, and the like; uprightness; rectitude.
The moral grandeur of independent integrity is the sublimest thing in nature. --Buckminster.
Their sober zeal, integrity. and worth. --Cowper.
3. Unimpaired, unadulterated, or genuine state; entire correspondence with an original condition; purity.
Language continued long in its purity and integrity. --Sir M. Hale.
Syn: Honesty; uprightness; rectitude. See Probity.
http://dictionary.reference.com/browse/integrity
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