Olivia Greaves: YCN - JCDecaux Street Talk Brief...

Extensive coverage providing access to an urban youth audience.

Oxy used the street talk advertisement space to advertise their products on the side of phone boxes and found it to be very successful.

'Increased time out of home is challenging advertisers to find new, effective ways to reach consumers. Situated on high streets and in urban locations across the UK, JCDecaux StreetTalk offers advertisers direct access to a desirable audience via street-level opportunities on BT's 23,000-strong network of phoneboxes.'

People

Coverage of 72% of UK adults every 2 weeks*
90% of Londoners see StreetTalk ads*
Londoners are 55% more likely to see phonebox advertising**
15-24 year-olds are 70% more likely to see phonebox advertising**
Twenty-somethings are 47% more likely to see phonebox advertising**
Mums with young children are 37% more likely to see phonebox advertising**

Place

Great sites right in the centre of the UK's towns and cities
34,000,000 adults see a StreetTalk ad every 2 weeks*
90% of Londoners see StreetTalk ads*
45% of all London phoneboxes are in Zones 1 and 2
Access to West End entertainment and retail and the Square Mile

Proximity

72% of Underground stations are within 150m of a phonebox
5,500+ phoneboxes within 75m of CTNs
6,000+ phoneboxes within 75m of banks and building societies
1,800+ phoneboxes within 75m of mobile phone stores
530+ phoneboxes within 75m of UK mainline stations
3,000+ phoneboxes within 75m of entertainment centres, such as cinemas
1,900+ phoneboxes within 75m of chain and independent bookshops

I am still really unsure what topic to chose for these poster ads. I want it to be something that's really bold and really communicates an educational message with the viewer. So far I have been looking into raising awareness on knife crime in the UK. Here are some existing images and campaign work that I have found on knife crime.