Flexography.. What does it mean?

Flexography (often abbreviated to flexo) is a form of relief printing and is the method of printing most commonly used for packaging (labels, tape, bags, boxes, banners, etc.).
A flexographic print is made by creating a positive mirrored master of the required image as a 3D relief in a rubber or polymer material. A measured amount of ink is deposited upon the surface of the printing plate (or printing cylinder) using an engraved anilox roll whose texture holds a specific amount of ink. The print surface then rotates, contacting the print material which transfers the ink.
Typical products printed using flexography include brown corrugated boxes, flexible packaging including retail and shopping bags, food and hygiene bags and sacks, flexible plastics, self adhesive labels, and wallpaper. A number of newspapers now eschew the more common offset lithography process in favour of flexo.

http://en.wikipedia.org/wiki/Flexography

Flexography is the major process used to print packaging materials. Flexography is used to print corrugated containers, folding cartons, multiwall sacks, paper sacks, plastic bags, milk and beverage cartons, disposable cups and containers, labels, adhesive tapes, envelopes, newspapers, and wrappers (candy and food).



http://www.pneac.org/printprocesses/flexography/