YCN - JCDecaux Street Talk Brief...

Extensive coverage providing access to an urban youth audience.

Oxy used the street talk advertisement space to advertise their products on the side of phone boxes and found it to be very successful.

'Increased time out of home is challenging advertisers to find new, effective ways to reach consumers. Situated on high streets and in urban locations across the UK, JCDecaux StreetTalk offers advertisers direct access to a desirable audience via street-level opportunities on BT's 23,000-strong network of phoneboxes.'

People

Coverage of 72% of UK adults every 2 weeks*
90% of Londoners see StreetTalk ads*
Londoners are 55% more likely to see phonebox advertising**
15-24 year-olds are 70% more likely to see phonebox advertising**
Twenty-somethings are 47% more likely to see phonebox advertising**
Mums with young children are 37% more likely to see phonebox advertising**

Place

Great sites right in the centre of the UK's towns and cities
34,000,000 adults see a StreetTalk ad every 2 weeks*
90% of Londoners see StreetTalk ads*
45% of all London phoneboxes are in Zones 1 and 2
Access to West End entertainment and retail and the Square Mile

Proximity

72% of Underground stations are within 150m of a phonebox
5,500+ phoneboxes within 75m of CTNs
6,000+ phoneboxes within 75m of banks and building societies
1,800+ phoneboxes within 75m of mobile phone stores
530+ phoneboxes within 75m of UK mainline stations
3,000+ phoneboxes within 75m of entertainment centres, such as cinemas
1,900+ phoneboxes within 75m of chain and independent bookshops



I am still really unsure what topic to chose for these poster ads. I want it to be something that's really bold and really communicates an educational message with the viewer. So far I have been looking into raising awareness on knife crime in the UK. Here are some existing images and campaign work that I have found on knife crime.











I have also looked into alcohol awareness campaigns for some inspiration...

Just a little something...

This was something that caught my eye on the Hyperakt Design Group Blog. The write up that comes with it is as follows...
http://www.hyperakt.com/blog/tag/graphic-design/

Design vs. Life
Matthew Anderson | Books, Graphic Design | Monday, July 7th, 2008
Over the weekend I picked up Michael Bierut’s book Seventy-nine Short Essays on Design. Number one in the volume is a must-read piece called Warning: May Contain Non-Design Content. The essay, which was originally published on Design Observer, makes some noteworthy comments on the importance of design that is informed by life, not the other way around. I applaud Mr. Bierut’s words.

On a similar, less tasteful note, I ffffound this commentary over the weekend too. “Pardon my French,” states the author. “Really, I’m not usually such a potty mouth. [But] is anyone else thinking this?”

YCN - Sainsbury's Bag Brief...

YCN Sainsburys Brief

I have chosen this brief because it allows me to experiment with illustration and possibly work with screen printing. I will use this as a short 2 week brief to create innovative illustration.

The Brief:
Create a piece of design or illustration for a limited edition range of Sainsbury's shopping bags.

http://www.sainsburys.co.uk/home.htm

Existing bag design...












Sainsbury's Logo





Existing bag design commissioned for Sainsbury's by...

Paul Morrison



Michael Craig-Martin



Anya Gallaccio



Sainsbury's Illustration





Issues Sainsbury's Promote









The interactive store on the sainsburys website highlights the areas in which they are encouraging healthy eating and recycling, amongst other projects.




Facts on Sainsbury's Shopping bags






"Sainsbury’s has taken the most substantial action yet on the issue of plastic bag usage. We invite any business that would like to use its influence to make a difference to any other social or environmental issue to contact us. However, please consider the terms – substantial investment of resource, no financial return and the risk of backlash."
Eugenie Harvey Co-founder, We Are What We Do

Fizbag

'Established in 2007 by director Amanda Overland, the Fizbag product design and development team is managed by Amanda Overland herself, together with Emma Ogilvie, and Sabena Gallichan. Together we specialise in stylish, everyday, reusable shopping bags for life, and recognise the validity and practicality, of all our reusable bags being designed in house, by women, for women. We are passionate about our bags, and are always keen to develop new designs to make Fizbag even more special, and enable them to remain fresh, exciting, and extremely popular.'

'Our Fizbags are created in response to the potential banning of all plastic carrier bags. We specialise in stylish solutions to everyday problems with a twist. The main philosophy behind the design of our reusable bags for life, was to help protect the environment and wildlife through the reduced use of plastic carrier bags.'

Company Belief:
'LITTLE EFFORT, BIG DIFFERENCE'

Just 4 Fizbags should cover the average family's weekly grocery shop. This is why we offer FREE P&P on this particular purchase. The compact 'bag in a pouch' design means you can keep one in your handbag, key ring, or even in your car glove box! Our convenient and stylish lifestyle product means forgetting your 'green' bags is never a problem again!

Fizbags are VAT FREE and our bags for life cost just £3.99 each.
If you buy 4 or more Fizbags then postage and packing is FREE in the UK!








Competitors

Marks and Spencer






Greenpeace

Greenpeace's 'little green bag' for Shopping
Cut down the number of plastic bags you use by picking up one of our handy new shopping bags with a smart design. Each bag is very durable but small enough to carry with you in your hand-bag or your pocket - just pull it out when you need to use it! Our bags are made of 100% organic cotton which is fairly traded from South India. Each bag measures 35.5 x 41cm (14 x 16")".



Organic Hemp Bag

The bag is really cute and comes with sturdy round built-in handles and is made from the finest organic hemp available, which means the bag is strong and sturdy.
“Envirosax Organic Hemp bags are printed with a rich chocolate brown vegetable ink. The Envirosax Organic
Hemp bag is packaged in a recycled cardboard box that has been printed
with organic soy-based waterless inks”.



Walmart





Out of the 3 different themes, I have chosen to design for the theme 'Sourcing with integrity.'

Definition for 'integrity.'

in⋅teg⋅ri⋅ty  [in-teg-ri-tee] Show IPA
–noun
1. adherence to moral and ethical principles; soundness of moral character; honesty.
2. the state of being whole, entire, or undiminished: to preserve the integrity of the empire.
3. a sound, unimpaired, or perfect condition: the integrity of a ship's hull.

Integrity

In*teg"ri*ty\, n. [L. integritas: cf. F. int['e]grit['e]. See Integer, and cf. Entirety.]
1. The state or quality of being entire or complete; wholeness; entireness; unbroken state; as, the integrity of an empire or territory. --Sir T. More.
2. Moral soundness; honesty; freedom from corrupting influence or motive; -- used especially with reference to the fulfillment of contracts, the discharge of agencies, trusts, and the like; uprightness; rectitude.
The moral grandeur of independent integrity is the sublimest thing in nature. --Buckminster.
Their sober zeal, integrity. and worth. --Cowper.
3. Unimpaired, unadulterated, or genuine state; entire correspondence with an original condition; purity.
Language continued long in its purity and integrity. --Sir M. Hale.
Syn: Honesty; uprightness; rectitude. See Probity.

http://dictionary.reference.com/browse/integrity